American Media, Inc. (AMI) is an American publisher of magazines, supermarket tabloids, and books.
- Location
- New York, USA
Muscle & Fitness
Rebranding & implementation
Muscle & Fitness is an American fitness and bodybuilding magazine founded in 1935 by Joe Weider. It was originally published as Your Physique, renamed Muscle Builder in 1954, and became Muscle & Fitness in 1980.
Scenario
In 2013, AMI decided to update their Drupal 6 codebase to Drupal 7 — supporting more users, better mobile experiences, and a faster site.
Solution
We worked on the site migration from Drupal 6 to Drupal 7, including data and module migration.
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Custom module development
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Module updates from Drupal 6 to 7
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Data migration from Drupal 6 to 7
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Theme development and responsive design
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Performance tuning
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Amazon Web Services setup for production
After the migration we maintained the site — core and module updates, migration from DFP Tags to GPT tags, advertisement load improvements, and support for networks including Taboola, Google AdSense, GumGum, Infolinks, and others.
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